Sybari
Sybari was a security software company hoping to move to the next level of being a "company of interest" for a larger firm. They were searching for an agency to handle a robust PR campaign and to develop winning creative that would make the difference in the trade journals.
Moving toward profits...
Our approach was to use a bit of subtle humor in getting the message across that Sybari was the company you come to ward against computer viruses, spam and inappropriate content. The campaign was a call to action for customers, and within three months of ours and the public relation departments efforts, Sybari was wooed by Microsoft, later to be be purchased outright by them.
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For more information, contact us by phone or email. We are always happy to discuss any project at any time.
811 West Jericho Turnpike, Smithtown, NY 11787
82 Main St Suite 300, Huntington, NY 11743
ph: 917-686-5704 email: bill@soupgroupny.com
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