Diving deep

Online Lead Generation

BRANDING-DIGITAL-TRADITIONAL-CONTENT

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Our SOUP executives have had enormously successful experience marketing to online retail through our own tried and true formulas.



Our combination of content marketing, smart SEO, social channel acumen and digital/traditional brand initiatives have helped several consumer-facing industry leaders increase their leads, expand their reach significantly and provide added value to their dealer networks - and this isn't just talk. One of our early accounts, a hair replacement firm, was also one of our first online successes. Through an aggressive SEM program and smart lead generation on the front end, we were able to secure over 60 qualified email leads a month for a product that sells at a cost of $4,000 and up. We've done this twelve-better for a pool retailer at our previous employer, securing Page 1 top spot organic positions in Google for each of their twelve brands, while also managing both social and SEM. As a result, leads increased the second year by 1/3 to the previous year, and traffic (for some of the brands) increased 10-fold (and we've got the evidence to prove it!).

Give us a call to discuss what we can do for your company and how our formula for success can benefit your product line.

What's cooking

Our Recipe


Full-service digital marketing

What are the right ingredients
to reaching your marketing goals?

Successful marketing hinges on the perfect blend of strategy, creativity, research, and implementation. Whether your ingredients include brand strategy, a digital campaign, promotions, trade events, social engagement or public relations, SOUP has years of successful campaigns under its apron and a wealth of knowledge on how to get your product or service in front of purchasers.

We can bring you the awareness your brand seeks…because we’ve done it for our other clients.

AGENCY SERVICES

OUR SERVICES

FROM DIGITAL TO TRADITIONAL

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Branding

Your brand is the key to your success. We are the guardians of that key. Discover what smart branding can do to elevate your company.

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Public Relations

PR has an expanded description these days, encompassing both traditional placement as well as content marketing savvy.

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Digital Media

Targeting your customers is not like travelling down a blind alley. At SOUP, we have the formula to foster online media success.

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Social Media

A smart, consistent social content campaign is the one of the best ways to spread the word about you and your product.

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Content

It's not just about sticky content. Knowing how to spread the word and drive customers to you is paramount to becoming a thought leader.

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Creative

At SOUP, we're platform agnostic. What we understand intuitively is that strong communication drives sales and awareness.

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Video

From soup to nuts, we will give your video or commercial a sheen of professionalism only seen in high-end productions up until now.

 
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Web

Your web presence is a multifaceted opportunity to generate leads and further your message.

 

The Marketing Mix

Our Work

Pick your medium

YEARS OF EXPERIENCE

OUR CHEFS

STIRRING THE POT

Bill Blaney

President, Chief Creative Officer


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Bill Blaney
President, Chief Creative Officer
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Stephen Garvey

VP, Content Marketing

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Stephen Garvey
VP, Content Marketing
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Tony Ditata

VP, Digital Media

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Tony Ditata
VP, Digital Media

Stephanie Kaplan

Senior Account Executive

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Stephanie Kaplan
Senior Account Executive

Aya Owa

Design Director

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Aya Owa
Design Director
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Every product and service

Clients

in nearly every category

Our team's vast and varied experience covers nearly every category in product and service marketing. Click on some of the active links below to view our work.

Now is the time

Contact SOUP

to dip in

For more information, contact us by phone or email. We are always happy to discuss any project at any time.

811 West Jericho Turnpike, Smithtown, NY 11787
46 Green Street, 2nd Floor, Huntington, NY 11743

ph: 917-686-5704 email: bill@soupgroupny.com

Whether you have a project in mind or just want to ask a marketing question, feel free to respond below or call us.

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