Bill Blaney

CCO-Marketing and Digital Strategy
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Bill Blaney is a Creative Lead, Digital expert, marketing strategist and best-selling author with a world of successful marketing under his belt. He has handled every type of account there is, from retail to B2B, hospitality to fashion, food service to electronics, and entertainment properties to startups.

As the Creative Lead on NBC Cable Networks Olympics coverage for four events - handling radio and TV, ads and on-site (billboards, sides of buses, kiosks, subways, etc.) - he knows what's involved in large campaigns that straddle every form of media and have hundreds of moving components.

As a lead marketing strategist for Canon Broadcast, Projectors, and Security Products for 9 years, he's marketed products with a very specified B2B audience, varying price tags (from $5,000 to $200,000), and narrow appeal and helped Canon's sales team venture beyond their quotas each consecutive year.

As the co-creator and social marketing lead behind HDCameraGuide.com, he took a small online marketing initiative for several technology clients and turned it into a 39,000 unique visitor a month web juggernaut that attracted the exact business customer his clientele and others were looking for. In addition, their Facebook pages are continuously reaching their limits in wanting members.

He's won awards (PMAA Reggies for several years running), produced work for numerous well-known clients (Minolta, Verizon, Samsonite, DSM, Showtime, JP Morgan Chase, Capital One Bank, and Clear Channel, among others), and made his mark on more aspects of marketing than most Creative Director's will ever venture.

Bill is also the author of B2B A To Z: Marketing tools and strategies that generate leads for your business-to-business company. He has been interviewed on national radio as a marketing expert and his articles on marketing can be found on Huffington Post Small Business, Business2Community, and Social Media Today.


INTERVIEW WITH BILL BLANEY ON 880 TALK RADIO FLORIDA


INTERVIEW WITH BILL BLANEY ON BUSINESS BOOK TALK


What's cooking

Our Recipe


Full-service digital marketing

What are the right ingredients
to reaching your marketing goals?

Successful marketing hinges on the perfect blend of strategy, creativity, research, and implementation. Whether your ingredients include brand strategy, a digital campaign, promotions, trade events, social engagement or public relations, SOUP has years of successful campaigns under its apron and a wealth of knowledge on how to get your product or service in front of purchasers.

We can bring you the awareness your brand seeks…because we’ve done it for our other clients.

AGENCY SERVICES

OUR SERVICES

FROM DIGITAL TO TRADITIONAL

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Branding

Your brand is the key to your success. We are the guardians of that key. Discover what smart branding can do to elevate your company.

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Public Relations

PR has an expanded description these days, encompassing both traditional placement as well as content marketing savvy.

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Digital Media

Targeting your customers is not like travelling down a blind alley. At SOUP, we have the formula to foster online media success.

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Social Media

A smart, consistent social content campaign is the one of the best ways to spread the word about you and your product.

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Content

It's not just about sticky content. Knowing how to spread the word and drive customers to you is paramount to becoming a thought leader.

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Creative

At SOUP, we're platform agnostic. What we understand intuitively is that strong communication drives sales and awareness.

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Video

From soup to nuts, we will give your video or commercial a sheen of professionalism only seen in high-end productions up until now.

 
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Web

Your web presence is a multifaceted opportunity to generate leads and further your message.

 

The Marketing Mix

Our Work

Pick your medium

YEARS OF EXPERIENCE

OUR CHEFS

STIRRING THE POT

Bill Blaney

President, Chief Creative Officer


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Bill Blaney
President, Chief Creative Officer
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Stephen Garvey

VP, Content Marketing

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Stephen Garvey
VP, Content Marketing
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Tony Ditata

VP, Digital Media

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Tony Ditata
VP, Digital Media

Stephanie Kaplan

Senior Account Executive

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Stephanie Kaplan
Senior Account Executive

Aya Owa

Design Director

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Aya Owa
Design Director
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Every product and service

Clients

in nearly every category

Our team's vast and varied experience covers nearly every category in product and service marketing. Click on some of the active links below to view our work.

Now is the time

Contact SOUP

to dip in

For more information, contact us by phone or email. We are always happy to discuss any project at any time.

811 West Jericho Turnpike, Smithtown, NY 11787
46 Green Street, 2nd Floor, Huntington, NY 11743

ph: 917-686-5704 email: bill@soupgroupny.com

Whether you have a project in mind or just want to ask a marketing question, feel free to respond below or call us.

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