Bill Blaney is a Creative Lead, Digital expert, marketing strategist and best-selling author with a world of successful marketing under his belt. He has handled every type of account there is, from retail to B2B, hospitality to fashion, food service to electronics, and entertainment properties to startups.

As the Creative Lead on NBC Cable Networks Olympics coverage for four events - handling radio and TV, ads and on-site (billboards, sides of buses, kiosks, subways, etc.) - he knows what's involved in large campaigns that straddle every form of media and have hundreds of moving components.

As a lead marketing strategist for Canon Broadcast, Projectors, and Security Products for 9 years, he's marketed products with a very specified B2B audience, varying price tags (from $5,000 to $200,000), and narrow appeal and helped Canon's sales team venture beyond their quotas each consecutive year.

As the co-creator and social marketing lead behind HDCameraGuide.com, he took a small online marketing initiative for several technology clients and turned it into a 39,000 unique visitor a month web juggernaut that attracted the exact business customer his clientele and others were looking for. In addition, their Facebook pages are continuously reaching their limits in wanting members.

He's won awards (PMAA Reggies for several years running), produced work for numerous well-known clients (Minolta, Verizon, Samsonite, DSM, Showtime, JP Morgan Chase, Capital One Bank, and Clear Channel, among others), and made his mark on more aspects of marketing than most Creative Director's will ever venture.

Bill is also the author of B2B A To Z: Marketing tools and strategies that generate leads for your business-to-business company. He has been interviewed on national radio as a marketing expert and his articles on marketing can be found on Huffington Post Small Business, Business2Community, and Social Media Today.