Public Relations

MEDIA RELATIONS-PRODUCT LAUNCHES-CORPORATE POSITIONING-TRADE SHOW
image
PR & Media Relations
The measure of a successful campaign lies within the impression it leaves on the public, the trade, and your buyers. Our services surpass just writing press releases. There are an assortment of vehicles you can use to broadcast your message, including product announcements, endorsements, articles that feature solutions to challenges, product reviews, media placement both print and digital, press events, and beyond. We've spent years building our relationships with the media, so you don't have to.

Corporate Positioning
Let us help determine your unique qualities and differentiating factors versus the competition. Our branding experiences coupled with our brain teasers and research can assist in your analysis of where you want to grow as a company and the competitive landscape - all while helping set you apart (and above and beyond) the competition.

Product & Service Launches
Product launches are the backbone of any company, which is why you need a PR campaign that can break through the noise. SOUP can take your new products and services and feature them in creative ways that demonstrates their value while providing a sense of urgency.

Trade Show Marketing
Trade shows can be more than a necessary evil. With the right preparation this is a jackpot of sales leads and awareness building. Every step counts from the selection of floor space, graphic elements in your booth design, advertising in trade publications and show dailies, pre- and post-show e-blasts, booth themes/events, what is featured in videos in your booth – let SOUP take each step with you toward a successful show.
PR Services
  • Copywriting
  • Media Relationship Building
  • Product & Service Launches
  • Corporate Positioning
  • Media Placement
  • Tradeshow Attendance/Planning/Marketing

What's cooking

Our Recipe


Full-service digital marketing

What are the right ingredients
to reaching your marketing goals?

Successful marketing hinges on the perfect blend of strategy, creativity, research, and implementation. Whether your ingredients include brand strategy, a digital campaign, promotions, trade events, social engagement or public relations, SOUP has years of successful campaigns under its apron and a wealth of knowledge on how to get your product or service in front of purchasers.

We can bring you the awareness your brand seeks…because we’ve done it for our other clients.

AGENCY SERVICES

OUR SERVICES

FROM DIGITAL TO TRADITIONAL

image

Branding

Your brand is the key to your success. We are the guardians of that key. Discover what smart branding can do to elevate your company.

image

Public Relations

PR has an expanded description these days, encompassing both traditional placement as well as content marketing savvy.

image

Digital Media

Targeting your customers is not like travelling down a blind alley. At SOUP, we have the formula to foster online media success.

image

Social Media

A smart, consistent social content campaign is the one of the best ways to spread the word about you and your product.

image

Content

It's not just about sticky content. Knowing how to spread the word and drive customers to you is paramount to becoming a thought leader.

image

Creative

At SOUP, we're platform agnostic. What we understand intuitively is that strong communication drives sales and awareness.

image

Video

From soup to nuts, we will give your video or commercial a sheen of professionalism only seen in high-end productions up until now.

 
image

Web

Your web presence is a multifaceted opportunity to generate leads and further your message.

 

The Marketing Mix

Our Work

Pick your medium

YEARS OF EXPERIENCE

OUR CHEFS

STIRRING THE POT

Bill Blaney

President, Chief Creative Officer


image

Bill Blaney
President, Chief Creative Officer
LEARN MORE

Stephen Garvey

VP, Content Marketing

image

Stephen Garvey
VP, Content Marketing
LEARN MORE

Tony Ditata

VP, Digital Media

image

Tony Ditata
VP, Digital Media

Stephanie Kaplan

Senior Account Executive

image

Stephanie Kaplan
Senior Account Executive

Aya Owa

Design Director

image

Aya Owa
Design Director
>

Every product and service

Clients

in nearly every category

Our team's vast and varied experience covers nearly every category in product and service marketing. Click on some of the active links below to view our work.

Now is the time

Contact SOUP

to dip in

For more information, contact us by phone or email. We are always happy to discuss any project at any time.

811 West Jericho Turnpike, Smithtown, NY 11787
46 Green Street, 2nd Floor, Huntington, NY 11743

ph: 917-686-5704 email: bill@soupgroupny.com

Whether you have a project in mind or just want to ask a marketing question, feel free to respond below or call us.

Please prove you are human!