PR & Media Relations
The measure of a successful campaign lies within the impression it leaves on the public, the trade, and your buyers. Our services surpass just writing press releases. There are an assortment of vehicles you can use to broadcast your message, including product announcements, endorsements, articles that feature solutions to challenges, product reviews, media placement both print and digital, press events, and beyond. We've spent years building our relationships with the media, so you don't have to.

Corporate Positioning
Let us help determine your unique qualities and differentiating factors versus the competition. Our branding experiences coupled with our brain teasers and research can assist in your analysis of where you want to grow as a company and the competitive landscape - all while helping set you apart (and above and beyond) the competition.

Product & Service Launches
Product launches are the backbone of any company, which is why you need a PR campaign that can break through the noise. SOUP can take your new products and services and feature them in creative ways that demonstrates their value while providing a sense of urgency.

Trade Show Marketing
Trade shows can be more than a necessary evil. With the right preparation this is a jackpot of sales leads and awareness building. Every step counts from the selection of floor space, graphic elements in your booth design, advertising in trade publications and show dailies, pre- and post-show e-blasts, booth themes/events, what is featured in videos in your booth – let SOUP take each step with you toward a successful show.