Our Book

B2B A To Z by our CEO, Bill Blaney

"If you want to grow your business, you need to adopt the strategies Bill outlines in this book."


David Meerman Scott
bestselling author of The New Rules of Marketing and PR,
now in over 25 languages from Bulgarian to Vietnamese.


"It was written in the stars that a man named Bill Blaney would write the best B2B marketing book ever!"


George Lois
advertising legend and author of eight books,
including Damn Good Advice (For People With Talent!)


"Blaney does a fantastic job of synthesizing traditional and digital marketing tactics and strategies and making them relevant for B2B marketers. In fact, I’d go so far as to say that Blaney’s explanations of strategies and tactics are more clear and more grounded and focused on generating sales and profits than you might get from a more consumer focused book."


Ivana Taylor
Small Business Trends


"4 1/2 out of 5 stars! I really enjoyed reading this book and bet you will to. Bill pulls no punches and tells it like it is."


Jeff Ogden
Marketing Made Simple TV


"It’s a changed business environment for most companies these days. This entire book offers vitally important information for B2B'ers."


Patricia Faulhaber
Blog Critics



Finally, a B2B marketing handbook for the digital age!


Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with experience consulting Fortune 500 companies and aggressive startups, learn what's necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain:

• How to create advertising that brands your product or service smartly and breaks through the clutter.

• How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan.

• How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience.

• How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them.

• How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search.

• How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) — and the logic behind why they work.

From the trenches of the marketing business and for a clientele that’s included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.

 

What's cooking

Our Recipe


Full-service digital marketing

What are the right ingredients
to reaching your marketing goals?

Successful marketing hinges on the perfect blend of strategy, creativity, research, and implementation. Whether your ingredients include brand strategy, a digital campaign, promotions, trade events, social engagement or public relations, SOUP has years of successful campaigns under its apron and a wealth of knowledge on how to get your product or service in front of purchasers.

We can bring you the awareness your brand seeks…because we’ve done it for our other clients.

AGENCY SERVICES

OUR SERVICES

FROM DIGITAL TO TRADITIONAL

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Branding

Your brand is the key to your success. We are the guardians of that key. Discover what smart branding can do to elevate your company.

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Public Relations

PR has an expanded description these days, encompassing both traditional placement as well as content marketing savvy.

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Digital Media

Targeting your customers is not like travelling down a blind alley. At SOUP, we have the formula to foster online media success.

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Social Media

A smart, consistent social content campaign is the one of the best ways to spread the word about you and your product.

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Content

It's not just about sticky content. Knowing how to spread the word and drive customers to you is paramount to becoming a thought leader.

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Creative

At SOUP, we're platform agnostic. What we understand intuitively is that strong communication drives sales and awareness.

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Video

From soup to nuts, we will give your video or commercial a sheen of professionalism only seen in high-end productions up until now.

 
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Web

Your web presence is a multifaceted opportunity to generate leads and further your message.

 

The Marketing Mix

Our Work

Pick your medium

YEARS OF EXPERIENCE

OUR CHEFS

STIRRING THE POT

Bill Blaney

President, Chief Creative Officer


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Bill Blaney
President, Chief Creative Officer
LEARN MORE

Stephen Garvey

VP, Content Marketing

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Stephen Garvey
VP, Content Marketing
LEARN MORE

Tony Ditata

VP, Digital Media

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Tony Ditata
VP, Digital Media

Stephanie Kaplan

Senior Account Executive

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Stephanie Kaplan
Senior Account Executive

Aya Owa

Design Director

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Aya Owa
Design Director
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Every product and service

Clients

in nearly every category

Our team's vast and varied experience covers nearly every category in product and service marketing. Click on some of the active links below to view our work.

Now is the time

Contact SOUP

to dip in

For more information, contact us by phone or email. We are always happy to discuss any project at any time.

811 West Jericho Turnpike, Smithtown, NY 11787
46 Green Street, 2nd Floor, Huntington, NY 11743

ph: 917-686-5704 email: bill@soupgroupny.com

Whether you have a project in mind or just want to ask a marketing question, feel free to respond below or call us.

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